Fengate:
Toronto Rail Yards

Starting with a blank slate, we created the Toronto Rail Yards identity for Fengate Asset Management to turn an overlooked rail corridor into a story about connection, movement and possibility. It draws on the site’s industrial heritage while giving the new neighbourhood a bold, modern identity for Toronto’s future. From there, a flexible brand system was built (from logo, social, wayfinding, merch and beyond). Designed to bring the entire new neighbourhood together and position it as a new centre of activity for the city.