Hope is Here:
UHF
BRAND TRANSFORMATION + MULTIMEDIA CAMPAIGN
Bringing Alberta’s biggest health care breakthroughs closer to home.
The University Hospital Foundation is making some incredible advancements in health care, and we wanted to show Albertans just how much that could mean. From potentially curing Alzheimer’s with just a pill, utilizing 3D heart imaging to find better diagnoses, to truly innovative diabetes treatments, the stories were remarkable. We started from the ground up with a complete brand evolution, then developed a multimedia campaign that brought these breakthroughs to life, shaping the visual storytelling to make complex medical innovations feel bold, but still human, accessible and full of hope.
I gave the brand a bold new direction. By introducing more colour, vibrancy and humanity into the visual identity, I created a system that felt hopeful, approachable and full of possibility.
We then developed and directed a multimedia campaign that gave researchers and clinicians a voice. Leaning into our new colour palette, we used illustration to visualize a future of transformative health care, bringing hope to Alberta and beyond.
