Ancestry.ca

Various Television & Digital Executions

From personal cameos, to getting spoofed by This Hour Has 22 Minutes, working with Ancestry.ca has had its hand in making a lot of my experience in broadcast and film production.

“The Sum of Us” (below) was built on the idea that who we are is shaped by those who came before us. By uncovering our DNA, we discover more than our past. We gain a whole new perspective on who we are right now.

Our Ancestry “Fences” spot caught the attention of This Hour Has 22 Minutes, and they decided to do their own special take on it.

In a past campaign, we took “historical” imagery and made them come to life with quirky animation. It made an attention grabbing series of YouTube-specific video pre-rolls, that prompted viewers to immediately interact.

And sometimes, when you need to step in to fill a role, you just do it.
(I make my own little cameo in the spot below.)

The Globe and Mail

Naked in the Kitchen: Cookbook